Yes. An app isn't a requirement, and plenty of businesses run on Styler without one.
That's what the Basic plan is: the full booking system, the Hub, and a branded booking link your customers book through — no app involved.
The two plans
Basic — your own branded booking system: a booking link and booking widget, plus the calendar, customers, staff, checkout and reports in the Hub.
Pro — everything in Basic, plus your own branded app on the App Store and Google Play, push notifications, the wait list, products and Instagram integration.
See our pricing page for what each costs. Both start with a 14-day free trial.
👀 Signed up before our current plans? You may be on App & Booking, Booking or App. They carry on working as they always have — Booking is the one without an app. Speak to your Consultant about any changes.
What you get without an app
Everything except the app and the features that live in it:
Your own booking link, which you can share anywhere — Instagram bio, Google Business Profile, WhatsApp, email signature.
A booking widget you can embed directly into your own website, so customers book without leaving it.
The full Hub — calendar, customers, services, staff, checkout, reports.
See where do I find my booking link? for how to get yours and put it on your site.
👀 On Basic, the Pro-only pages — the wait list, products, your app's settings and Instagram — show an Upgrade to Pro screen instead.
Which is right for you?
The honest answer is that an app earns its place through repeat customers. If people come back to you regularly, an app on their phone makes rebooking effortless and keeps you visible. If most of your work is one-off or first-time bookings, a booking link does the same job with less to set up.
💡 You're not locked in. Plenty of businesses start without an app and add one later, once they've built a regular client base. On Basic you can do that yourself: Billing → Upgrade to Pro. The one-off setup fee covers building your app, and it typically launches within 2–3 weeks. See your plan: upgrading, downgrading and switching to annual.