This guide is for businesses registered at Companies House, such as a limited company or LLP. You'll join the Apple Developer Program as an organisation, then invite Styler to your account so we can build and publish your app.
👀 Sole trader? Follow the sole trader guide instead. Apple only accepts registered companies as organisations.
⏱️ How long it takes: about 20 minutes of your time. Apple's checks then take anything from a few days to two weeks, depending on whether you already have a D-U-N-S number.
Before you start
You'll need:
An Apple Account with two-factor authentication. Your first and last name on it must be your legal name. Apple recommends using your work email address.
Authority to sign for the company. You need to be an owner, a director or a senior employee who's allowed to sign agreements.
A D-U-N-S number for the company. It's free, and Step 1 shows you how to check for one or get one.
A working website on your own domain, such as yoursalon.co.uk. A social media page or a booking link won't be accepted.
A work email address on that domain, such as [email protected].
A payment card for the £79 yearly membership.
👀 No website or work email on your own domain? Message us before you start, because Apple won't approve the application without them.
Step 1: Check for or get your D-U-N-S number
A D-U-N-S number is a free nine-digit business ID from Dun & Bradstreet. Apple uses it to check that your company is real. Many companies already have one without knowing it.
Go to Apple's D-U-N-S lookup tool and sign in with your Apple Account.
Enter your company's details. Use your legal entity name exactly as it appears at Companies House, then your registered address and your work contact details.
If Apple finds your company, note down the D-U-N-S number and go to Step 2.
If it doesn't, submit your details to request a new one.
💡 A new number can take up to 5 working days to arrive, and then up to 2 more working days before Apple can see it. Dun & Bradstreet may call or email you to check your details, so keep an eye out.
👀 If you see "Your organization is not listed as a legal entity", Dun & Bradstreet has your business down as a sole trader. Contact them with your Companies House registration, or message us and we'll help.
Step 2: Start your enrolment
Go to developer.apple.com/programs/enroll and click Start your enrollment.
Sign in with your Apple Account. If you're asked, agree to the Apple Developer Agreement.
When asked what type of entity you're enrolling, choose Company / Organization.
Step 3: Enter your company details
Fill in the form with:
your company's legal entity name, exactly as at Companies House
your D-U-N-S number
your company's headquarters address and phone number
your website and your work email
Check everything matches your Companies House record before you submit. A mismatch is the most common reason for delays.
Step 4: Wait for Apple to check your details
Apple checks your D-U-N-S number and that you can sign for the company. This usually takes a few working days.
Apple may phone you to confirm your details, so answer calls from unknown numbers for a few days.
Reply quickly to any email from Apple asking for more information.
Step 5: Agree and pay
Once Apple has approved your details, it emails you a link to finish.
Sign in and agree to the Apple Developer Program License Agreement.
Pay the yearly membership: £79. Apple shows you the exact price before you pay.
Apple emails to confirm when your membership is active. If it hasn't arrived 24 hours after you've paid, contact Apple Developer Support and quote your Enrollment ID.
Step 6: Invite Styler
This gives us our own login to your account, so we never need your password.
Go to Users and Access in App Store Connect and sign in.
Click the + button next to People.
Your Styler Consultant will provide you with an email address to add.
Under Roles, tick Admin.
Click Next, then Invite.
👀 Apple invitations expire after 3 days. Let us know once you've sent it so we can accept it in time.
Step 7: Tell us you're done
Message us on WhatsApp or email [email protected]. We'll take it from here. If your app will also be on Android, set up Google Play next using setting up your Google Play account.
FAQs
❓ I'm not a director. Can I still enrol the company?
Yes, if a director has given you authority to sign agreements for the company. Apple will ask for a reference who can confirm that.
❓ Can the app show our trading name rather than our company name?
Your app's name and icon show your business brand. The seller shown on the App Store is always your company's legal name, because Apple doesn't accept trading names.
❓ Will Apple ask me to do anything later?
Yes. Each year you renew your membership, and now and then Apple asks the account owner to accept updated agreements. Only you can do these, so we'll remind you when it's needed.
❓ Can I remove Styler's access later?
Yes, at any time in Users and Access. While our access is removed, we can't update or fix your app.