Reports turn what's already in your calendar and checkout into numbers you can act on — what you took, where new customers came from, and when you're quiet enough to fill.

There are three: New Customers, Sales and Availability.

Open the side menu and click Reports. You'll see the three reports listed; click any one to open it.

👀 Can't see Reports in the menu? Access to reports is a permission, and not every role has it. If you need it, ask whoever administers your Hub account to give you report access, or speak to your Styler Consultant.

Every report covers a date range that you choose — there's no fixed reporting period, so you can look at a day, a week, a quarter or a year.

If you have more than one location, you can filter to a single location. The Availability report can also be filtered to specific staff members.

💡 Top Tip: Compare like with like. A four-week range against the previous four weeks tells you far more than this month against last month, when months have different lengths and different numbers of weekends.

What you took in a period, and how.

Three headline figures:

What counts, and when. The Sales report is built from payments, not bookings. A payment appears on the date it was recorded, not the date of the appointment it relates to. So a deposit taken in March for an April appointment lands in March's figures, and the balance lands in April's. This is worth knowing before you go looking for a discrepancy that isn't there.

Broken down by payment type:

And by payment method: Cash, Card, Bank Transfer and Voucher. This is the split to check if your till never quite agrees with your bank — it separates what came through Stripe from what you handled yourself.

The payments table lists every individual payment in the period. Sort it by amount, payment method or payment type, and page through it 50 or 100 at a time.

👀 Reconciling against Stripe: only Card payments go through Stripe. Cash, bank transfers and vouchers are recorded in Styler so your sales figures are complete, but no money moves through us for them — so your Stripe payouts will always be smaller than your Sales total.

Whether new people are finding you, and whether they come back.

👀 Both conversion figures are percentages of new customers in the period — not of bookings, and not of your customer base as a whole. If 100 new customers appeared and 60 booked, Booking Conversion is 60%. If 25 of them booked a second time, Rebooking Conversion is 25%.

Rebooking conversion is usually the more revealing of the two. Plenty of businesses are good at attracting people once; the ones that grow are the ones who get them back.

The table below lists the new customers themselves. Sort by when they signed up, when they first booked, how many bookings they've made, how much they've spent, or where they came from.

💡 Top Tip: Sorting by source shows which channels are actually working. It's only as good as the data you capture, so encourage your team to record how customers heard about you.

Where the gaps are — the report that tells you what you could be selling but aren't.

Filter by staff member to see this per person rather than across the whole team.

Some practical uses:

👀 Utilisation depends on your working hours being accurate. If someone's schedule says they work Saturdays but they never do, that empty time counts against you and your utilisation will look worse than it is.

Both the Sales payments table and the New Customers table export to CSV, so you can open them in Excel, Google Sheets or Numbers — or hand them to your accountant.

The export covers the date range and filters you've currently got applied, so set those first.

👀 A customer export is personal data. Once it's on your computer it's your responsibility under GDPR — store it securely, don't email it around, and delete it when you're done with it.

❓ Why don't my Sales match my Stripe payouts?

❓ A deposit and a balance show as two payments. Is that double-counting?

❓ Can staff see reports?