Reports turn what's already in your calendar and checkout into numbers you can act on — what you took, where new customers came from, and when you're quiet enough to fill.

There are four: New Customers, Sales, Availability and Staff Revenue.

Open the side menu and click Reports. You'll see the four reports listed; click any one to open it.

👀 Can't see Reports in the menu? There are two reasons it might be missing.

💡 If a colleague can see Reports and you can't, it's your permissions rather than your plan.

Every report covers a date range that you choose — there's no fixed reporting period, so you can look at a day, a week, a quarter or a year.

If you have more than one location, you can filter to a single location. The Availability and Staff Revenue reports can also be filtered to specific staff members.

👀 The staff filter only lists active staff. Anyone who's been disabled drops out of the list — but work they've already done still counts in your totals, and still appears in the Staff Revenue table.

💡 Top Tip: Compare like with like. A four-week range against the previous four weeks tells you far more than this month against last month, when months have different lengths and different numbers of weekends.

What you took in a period, and how.

Three headline figures:

What counts, and when. The Sales report is built from payments, not bookings. A payment appears on the date it was recorded, not the date of the appointment it relates to. So a deposit taken in March for an April appointment lands in March's figures, and the balance lands in April's. This is worth knowing before you go looking for a discrepancy that isn't there.

Broken down by payment type:

And by payment method: Cash, Card, Bank Transfer and Voucher. This is the split to check if your till never quite agrees with your bank — it separates what came through Stripe from what you handled yourself.

The payments table lists every individual payment in the period. Sort it by amount, payment method or payment type, and page through it 50 or 100 at a time.

👀 Reconciling against Stripe: only deposits and no-show and late cancellation fees go through Stripe. Everything you record at checkout — cash, bank transfer, voucher, and card payments taken on your own machine — is recorded in Styler so your figures are complete, but no money moves through us for it. Stripe deposits and fees are also listed with the method Card, so the Card figure mixes both.

Whether new people are finding you, and whether they come back.

👀 Both conversion figures are percentages of new customers in the period — not of bookings, and not of your customer base as a whole. If 100 new customers appeared and 60 booked, Booking Conversion is 60%. If 25 of them booked a second time, Rebooking Conversion is 25%.

Rebooking conversion is usually the more revealing of the two. Plenty of businesses are good at attracting people once; the ones that grow are the ones who get them back.

The table below lists the new customers themselves. Sort by when they signed up, when they first booked, how many bookings they've made, how much they've spent, or where they came from.

💡 Top Tip: Sorting by source shows which channels are actually working. It's only as good as the data you capture, so encourage your team to record how customers heard about you.

Where the gaps are — the report that tells you what you could be selling but aren't.

Filter by staff member to see this per person rather than across the whole team.

Some practical uses:

👀 Utilisation depends on your working hours being accurate. If someone's schedule says they work Saturdays but they never do, that empty time counts against you and your utilisation will look worse than it is.

What each member of your team brought in — and what walked out of the door.

Three headline figures:

👀 This report is built from bookings, not payments — which makes it the opposite of the Sales report, and the two will not agree. Staff Revenue values the work, on the date of the appointment. Sales counts the money, on the date it was recorded. A deposit taken in March for an April appointment sits in March on the Sales report and in April here. Neither is wrong; they answer different questions.

Below the headline figures:

👀 Cancellations and no-shows are excluded from Realised and Potential. They are not missing — their value is reported separately as Lost Revenue, so the top-line figures are not inflated by work that never happened.

💡 Lost revenue is the number most worth acting on. Realised revenue tells you how the month went; lost revenue tells you what it could have been. If one person's no-show count is consistently higher than everyone else's, that is rarely bad luck — it is usually a booking pattern, a customer mix, or a reminder that is not landing. Deposits and no-show fees exist for exactly this.

💡 Use the staff filter to compare two people over the same range rather than reading the whole team at once. Comparing a full-timer with someone who works two days a week tells you very little until you narrow it down.

👀 Revenue is credited to the staff member assigned to the service, not to whoever took the payment at checkout. On a booking with two services and two stylists, each is credited with their own.

👀 Each service is valued at the price on the booking. If you change a price at checkout, this report uses the new price — so a re-priced booking can look different from what was agreed when it was made.

👀 The figures are cached, so recent changes take a while to show. For date ranges that include today, allow up to 10 minutes. For ranges entirely in the past — say, correcting a price on last month's booking — it can take up to a day. The Last updated time at the top of the page tells you how fresh the numbers are.

The Sales payments table, the New Customers table and the Staff Revenue report all export to CSV, so you can open them in Excel, Google Sheets or Numbers — or hand them to your accountant.

The export covers the date range and filters you've currently got applied, so set those first.

👀 The Staff Revenue export goes deeper than the report on screen: one row per booked service, with the customer, the service, the status and a Revenue Category of Realised, Potential or Lost. That column is how the figures on the page are built, so it is the fastest way to see exactly which bookings sit behind a number you are questioning.

👀 A customer export is personal data. Once it's on your computer it's your responsibility under GDPR — store it securely, don't email it around, and delete it when you're done with it.

❓ Why don't my Sales match my Stripe payouts?

❓ A deposit and a balance show as two payments. Is that double-counting?

❓ Can staff see reports?