Typically 2–3 weeks from when work on your app starts. Our distribution times are variable, because the last step is review by Apple and Google.
On Pro, work starts once your subscription has started and the one-off setup fee is paid — not during your free trial. That's when your trial ends, or straight away if you click Start Now on your Billing page. Upgrading to Pro from a Basic plan you're already paying for starts it straight away too.
💡 Follow its progress on your Billing page, in the Your Branded App card — Onboarding, Design, Testing, Store review, Live — or in more detail under Settings → App → Status.
On Pro, we'll also email your business email address the moment your app goes live on each store.
👀 Before work has started, your app's pages in Settings say it hasn't been built yet, and explain when it will be.