Typically 2–3 weeks from when work on your app starts. Our distribution times are variable, because the last steps are setting up your developer accounts and review by Apple and Google.
On Pro, work starts once your subscription has started and the one-off setup fee is paid — not during your free trial. That's when your trial ends, or straight away if you click Start Now on your Billing page. Upgrading to Pro from a Basic plan you're already paying for starts it straight away too.
🍏 Your app is published from your own Apple account (and Google Play account, if your app is on Android), so we can only submit it once you've joined the Apple Developer Program and given us access. A sole trader can usually do this in a day or two. A limited company that needs a new D-U-N-S number should allow up to two weeks, so start on day one. See your app, published from your own Apple and Google accounts.
On a personal Google Play account, Google also needs a 14-day test with 12 testers before your Android app can go live. See setting up your Google Play account.
💡 Follow its progress on your Billing page, in the Your Branded App card — Onboarding, Design, Testing, Store review, Live — or in more detail under Settings → App → Status.
On Pro, we'll also email your business email address the moment your app goes live on each store.
👀 Before work has started, your app's pages in Settings say it hasn't been built yet, and explain when it will be.